mobile logo
November 17, 2021
in
by idrawgood@gmail.com

03. Far Out Wedding

[vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="A Space Western with A Modern Twist" color="#222222"][vc_empty_space height="20px"][vc_column_text]I worked closely with the bride and groom to develop a far-out concept to match the wild western venue of Arcosanti, Arizona. Using sci-fi and western posters as inspiration, I crafted this one-of-a-kind set of invites to tell their story. [/vc_column_text][/vc_column][/vc_row]...

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November 5, 2020
in
by idrawgood@gmail.com

05. LifeTime

[vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Supplements for Healthy, Happy Living" color="#222222"][vc_empty_space height="20px"][vc_column_text]I worked with the marketing team to update the brand identity for LifeTime, targeting consumers in their 50s and 60s. I made LifeTime into a brand with a classic aesthetic that feels positive and supportive for consumers who manage their health naturally. [/vc_column_text][/vc_column][/vc_row]...

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November 4, 2020
in
by idrawgood@gmail.com

06. Zand

[vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Natural Immunity Solutions Presentation" color="#222222"][vc_empty_space height="20px"][vc_column_text]I worked with Brand Managers to interpret statistical marketing data into a visually compelling branded presentation. The elements are clear, bold, and memorable. As a designer, perhaps my proudest accomplishment was making the whole thing in PowerPoint so that it could be accessible to more team members as a tool to promote the brand. [/vc_column_text][/vc_column][/vc_row]...

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November 2, 2020
in
by idrawgood@gmail.com

05. Art Direction Videos

[vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Motion Graphics for TV Networks" color="#222222"][vc_empty_space height="20px"][vc_column_text]As Art Director for DynaTek Media, I dreamed up, sketched, and created the digital assets for motion graphics pieces for national TV networks at art museums, doctors' waiting rooms, gas stations, and more. On the left in select videos, you'll see story boards I created to guide our video artists through content creation. [/vc_column_text][/vc_column][/vc_row]...

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November 1, 2020
in
by idrawgood@gmail.com

01. SkinnyFast

[vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Supplements & A Diet Plan to Get Results" color="#222222"][vc_empty_space height="20px"][vc_column_text]I started SkinnyFast as a packaging and logo project for Nutraceutical, then built out the visual system. The central design concept is subtraction, as the sides of the white packaging become important visual cues. I also wrote copy and designed ad samples for social media and print. [/vc_column_text][/vc_column][/vc_row]...

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November 1, 2020
in
by idrawgood@gmail.com

04. Shaker Soap

[vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="A simple soap tab to clean pesky shaker bottles." color="#222222"][vc_empty_space height="20px"][vc_column_text]I worked with an account manager and the Shaker Soap executive team to reimagine the visual identity of the brand. Starting with the logo and working my way through colors, typography and photography use, I wanted the aesthetic to be as simple and effective as the product and appeal to gym rats as a bold approach to cleaning an oft-used piece of gear.[/vc_column_text][/vc_column][/vc_row]...

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November 1, 2020
in
by idrawgood@gmail.com

02. Horseplay

[vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Unique Equestrian Goods in Bend, OR" color="#222222"][vc_empty_space height="20px"][vc_column_text]Horseplay started as logo ideas in my sketchbook. I worked with the owner to concept and bring to life every aspect of the brand's visual system, combining the unique palette and textures of the high desert with the playfulness of equestrian sports, all tied back to the relationship of people and their horses.[/vc_column_text][/vc_column][/vc_row]...

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