02. Horseplay

Unique Equestrian Goods in Bend, OR

Horseplay started as logo ideas in my sketchbook. I worked with the owner to concept and bring to life every aspect of the brand’s visual system, combining the unique palette and textures of the high desert with the playfulness of equestrian sports, all tied back to the relationship of people and their horses.

What Did Ryan Do?

Logo, Typography, Color, Merch Designs, Store Signage, Truck Concepts