My Logo on TV! NBC's "The Biggest Loser" features the Curve

2011.03.04 / Japan / posted by idrawgood

The Curve logo I developed for Woodway Treadmills made multiple appearances on NBC's "The Biggest Loser," including the March 1st episode.

Check out treadmill challenge photos on NBC's site.

See the Curve logo and more work by visiting the Design section of my site.

Thanks to Ashley for this great find!



When making a logo for a great piece of industrial design, form must follow function. I developed the logo to match the aesthetic of the revolutionary human-powered treadmill; it doesn't use any electricity. With this simplicity in mind, I wanted to mimic the stroke of a human foot and allude to the treadmill design itself.



Watch "The Biggest Loser." (For viewers in the US only.)
To see the Curve, find the fitness challenge at around 40:45 and place the cursor there.




Learn more about the Curve.

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